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Re: The return over investment (ROI) of custom fonts
I would argue that it IS the brand program. Certainly in several of the custom typefaces that we've designed. Macmillan, Tate or sky are good examples.2 -
Re: Drawing masters
I draw both masters concurrently when I can. So many ideas that look great in ExtraBold don't work in Thin.5 -
Re: Redrawing a geometric sans for text use
Agreed, thus a vertical stem that intersects the circular counter in letters b d p q good.2 -
Re: Redrawing a geometric sans for text use
What I'm doing has little to do with size. I think it's mostly concerned with relative glyph proportions and especially letter widths. The existing design (unfortunately I can't show …1 -
Re: Graphology
What a revealing thread! I had no idea that rationalism was such a force here considering that we spend so much of our time deliberating on the beauty of a curve and how we feel about groups of them.…4
